James Melville, The man who brought the poppy to Canada

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Brigadier J.L. Melville, OBE, MC, ED, CD – Canadian Military Engineers Colonel Commandant (1962-1973)
Publication Date 
10 Nov 2015
From Ottawa Citizen, 4 Nov 2014
 
The poppy campaign arrived in Canada thanks to an Ottawa soldier, Brig.-Gen. James Melville. He was an engineer by trade who fought in both world wars. Melville worked in senior positions in federal departments dealing with veterans until he retired in 1958.
 
When Melville returned from fighting in the First World War, he was the director of an Ottawa workshop set up to employ disabled veterans. He got the manufacturing rights to the poppy symbol in the early 1920s so the lapel pins could be produced by those veterans. The profits from the poppies went to support vets and their families, as they still do today. “I promised . . . we would operate it on a non-profit basis,” Melville told the Ottawa Journal in 1978. “And I kept that promise.”
 
Melville’s descendants who live in Ottawa are proud of their family poppy connection. “He really was one of those one-in-a-million people,” says Melville’s granddaughter, Nancy Melville Lockwood. “He touched so many people’s lives. He had obviously done so much for the country, and contributed so much in a military way.” And, she adds, he was a wonderful grandfather, too.
 
Melville was a Scottish immigrant who loved his adopted country fiercely, she said. His five grandchildren would spend large parts of the summer with him at McGregor Lake in Quebec, where he followed the same ritual every year for opening the family cottage. “Every summer we would stand around the flagpole at his cottage. He would raise the Canadian flag and we would all sing O Canada. He was just so very, very proud to be Canadian, which is so interesting because he was an immigrant.”
 
Lockwood only found out about her grandfather’s role in the poppy campaign after he died, when she was reading a binder of information about his distinguished career that included a newspaper article about the poppy campaign. “I was kind of stunned that nobody had ever told us that.”
 
Notes:
 
1. Colonel Commandant
Brigadier Melville was Honourary Colonel Commandant of the Corps of Royal Canadian Engineers from 1948-1962. His appointment title was changed to Colonel Commandant on 20 September 1962 and he continued in that capacity until 1968. He was so respected that, upon Unification of the three services, he continued to act in the capacity of Colonel Commandant during the evolution of the Canadian Military Engineers.

2. Origins of the Poppy Campaign

Taking Colonel John McCrae's poem "In Flanders Fields" for inspiration, a French woman, Madame Anna A. Guérin, was the first to choose the poppy as an emblem to be worn in remembrance the costs of the First World War.  While working with a number of charities in the USA, Mme Guérin gained wide support for her idea, especially from the American Legion and its Women's Auxiliary. This organisation supported the first ‘Poppy Day’ on 28 May 1921. This was the first nationwide ‘Poppy Day’ ever.  It is odd this idea did not last in the USA.

Veteran groups of the British Empire nations, however, adopted the practice willingly. Canada’s ‘Great War Veterans Association' of which James Melville was head, brought to poppy to Canada's Remembrance Day in 1921. It was after meeting with Mme Guérin sometime in the early 1920s that he persuaded her to let him have the Canadian manufacturing rights for the poppy. It was his hope poppies could be made in the workshops he had helped establish for disabled veterans, with the object of selling them on behalf of them and their dependents. 

You can read the entire story of Mme Guérin at a site developed by Heather Johnson at   WHO PUT THE POPPY ON YOUR LAPEL? MADAME ANNA A. GUÉRIN DID.